Alexa’s voice recordings are being used to serve ads, and Alexa owners may not be aware of this. Privacy advocates have been raising concern with the practice since 2017.
Alexa voice data is used for ad targeting by over 41 3rd party ad networks. The information that Alexa records includes the time and date, device type, and audio recordings. Read more in detail here: alexa records everything.
Amazon and third parties utilize the voice data from your Echo to give you tailored adverts on Amazon’s platforms as well as the internet. According to a study conducted by experts from the University of Washington, UC Davis, UC Irvine, and Northeastern University, your Echo speech data is shared with up to 41 advertising partners.
The information is gathered via user interactions with Alexa via Echo devices, and it is then used to infer user interests and deliver adverts across the platform, which includes Amazon’s Echo devices as well as the internet at large. According to the survey, this kind of data is in great demand these days, with marketers paying up to 30 times for it.
Amazon defended its data use in a response to The Verge, claiming that the study is incorrect and relies on “inaccurate references or guesswork by the writers.” While the firm claims to utilize Alexa data to provide customized adverts, it also promises not to share Alexa requests with advertising partners or networks.
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The report’s ten authors developed a methodology for measuring data gathering, as well as different personas for interacting with Alexa devices and using third-party skills. Smart homes, pets, dating, drinks, health, dating, fashion, linked cars, and spirituality were among the interests of each avatar.
According to a statistical study of the data, each persona was afterwards offered targeted adverts on the internet, indicating that smart speaker interactions are utilized for both online and audio ad targeting.
Only processed transcripts, not raw audio data, are shared with these marketers, according to the research, which seems to be in keeping with Amazon’s claims.
In other developments, Amazon’s second-generation Fire TV Cube now supports audio streaming on hearing aids that are compatible. Users with Starkey Bluetooth hearing aids will be able to connect directly to the Fire TV Cube for private listening and regulate audio levels using the remote volume controls.
Audio may be broadcast from just about any streaming service, app, game, or even Alexa since these aids link to the Fire TV on a system level. The connection will be done via the accessibility menu on the Fire TV, and the process will be similar to connecting ordinary Bluetooth earbuds or headphones.
The second-generation Fire TV Cube may now be coupled with Bluetooth hearing aids. | Source: Fire TV Blog
For the best experience, customers should utilize 5GHz WiFi networks and be within 10 feet and in line of sight of their Fire TV Cubes. 2.4GHz networks will also function, however range may vary depending on spectrum congestion. As the firm’s functionality evolves, the company hopes to provide ASHA compatibility to additional devices.
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“How to access alexa voice recordings” is a question that has been asked by many users. The answer is that the data is used for ad targeting by over 41 3rd party ad networks. Reference: how to access alexa voice recordings.
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